/wyld we are young loud and democratic

Brand strategist

The /wyld movement was created in collaboration with YEP and P&B Agency, with me as the Brand Strategist responsible for developing its visual identity and refining its strategic direction.

/wyld is a movement dedicated to making democracy exciting and relevant for young people. It aims to show young people that their voices matter and that they can actively shape the world of tomorrow.

The aim is not just to launch a campaign, but to build a movement: by young people, for young people.

The focus of /wyld is to empower young people, inspire engagement and make democracy feel fresh, accessible and powerful.